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<!--Generated by Squarespace Site Server v5.5.4 (http://www.squarespace.com/) on Sun, 05 Jul 2009 19:00:33 GMT--><?xml-stylesheet type="text/css" href="/universal/styles/feed.css"?><rss version="2.0"><channel><title>Unsprung Media - Comments</title><link>http://www.unsprungmedia.com/unsprung_wisdom/</link><description></description><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.5.4 (http://www.squarespace.com/)</generator><item><title>Michelle Comeau comments on The Twitter Curve - Music Promotion and a Radio Format</title><author>Michelle Comeau</author><pubDate>Thu, 02 Jul 2009 21:30:14 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/2/1/the-twitter-curve-music-promotion-and-a-radio-format.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4688706</guid><description><![CDATA[<p>Your last idea could be very effective for certain groups of people who have a short attention span, and might even work for the impatient types who just want the &quot;basic idea&quot; of a song as possible. However, the latter group can also fall into two categories: those who ONLY want those ten seconds because they don't have the patience for anything else, and those who despite their impatience, still want at least a verse (maybe pre-chorus) and a chorus to show them the flow of a song. After all, you can hear the hook and still not see how it fits into the context of the rest of the piece, so it won't stick with you or make you curious.</p><p>Personally, I fall into a category of people who are very annoyed by clips and want the whole song--unabridged, uncut--because otherwise, the emotional experience just doesn't happen, even if the song is great. It's not going to catch my attention if I only hear ten seconds of a hook. Thirty seconds might cut it--in fact, if it hadn't been for melodicrock.com's thirty second clips, I might never have bought Tony Harnell's &quot;Starbreaker&quot; album or Elevener's &quot;When Kalleidoscopes Collide.&quot; I'm not sure if it's the webmaster/reviewer who makes the promo clips or if he simply receives them from the labels, but they generally give the best part of the song so you really know what you're getting and it really DOES catch your attention.</p><p>I will say this, though...if a song simply takes too long to develop, I lose interest in it. Having a ten-second clip of the build-up MIGHT work, but If I go to the website to listen to the whole thing and hear two minutes of verses and instrumental interludes, I won't waste my time. Unless it's Steve Reich or Philip Glass, but that's a whole other story entirely.</p><p>I'm not sure if this feedback affects your ideas at all, but I figured having another listener's perspective might help. After all, that's who you'd be targeting.</p>]]></description></item><item><title>Bruce Warila comments on don't make the myspace mistake</title><author>Bruce Warila</author><pubDate>Wed, 17 Jun 2009 22:59:58 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/16/dont-make-the-myspace-mistake.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4549115</guid><description><![CDATA[<p>a guy from a record label should use his real name.. (myspace employee?)</p><p>The Hypebot survey doesn't tell you much about anything, other than what artists think; a survey of 75 HypeBot readers is hardly scientific (I do love Hypebot, but the survey doesn't tell me much)..  Myspace is the worst way to showcase your music. There are far better ways to feature your songs now (named above).  Stay on MySpace if it helps you network with fans (which I doubt more and more each day).  However, if you need to demo songs to someone in the industry, use something that loads fast and works reliably.</p>]]></description></item><item><title>aguyfromarecordlabel comments on don't make the myspace mistake</title><author>aguyfromarecordlabel</author><pubDate>Wed, 17 Jun 2009 22:03:05 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/16/dont-make-the-myspace-mistake.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4548536</guid><description><![CDATA[<p>you're foolish to get rid of your myspace.</p><p>From Hypebot:<br/>&quot;...As of Wednesday morning almost 78% of Hypebot readers responding to an ongoing poll say that MySpace is still an essential part of their music social networking efforts. 26.2% say that MySpace still &quot;rules music&quot; and 51.6% say that using MySpace alongsaide Facebook and other sites is &quot;essential&quot;. (Updated results may vary slightly.)&quot;</p>]]></description></item><item><title>Christopher L comments on don't make the myspace mistake</title><author>Christopher L</author><pubDate>Wed, 17 Jun 2009 13:47:28 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/16/dont-make-the-myspace-mistake.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4543959</guid><description><![CDATA[<p>Nice to read this little post.I recently deleted my MySpace page after getting fed up with the poor performance of the player (random skipping, taking ages to play something). It seemed redundant now that I had most of my tunes up on Bandcamp and live sets on SoundCloud.</p>]]></description></item><item><title>Glenn Galen comments on don't make the myspace mistake</title><author>Glenn Galen</author><pubDate>Wed, 17 Jun 2009 03:33:37 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/16/dont-make-the-myspace-mistake.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4541937</guid><description><![CDATA[<p>Reverbnation. They seem to have it all together in one place.</p>]]></description></item><item><title>Suzanne Lainson comments on When the known and the unknown worlds collide, will fans still buy music?</title><author>Suzanne Lainson</author><pubDate>Mon, 15 Jun 2009 08:42:12 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/10/when-the-known-and-the-unknown-worlds-collide-will-fans-stil.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4516300</guid><description><![CDATA[<p>Yes, that works for me. I can see it. Like I said, I was doing a business plan for an artist to figure out how to get her to an annual gross of $1 million. Without bothering to go into great detail, I  calculated that it could be done with about 30,000 to 40,000 fans around the country, spending between $10 - $100 a year on music purchases related to that artist.</p><p>So an artist that has 200,000 fans (not just listeners, but fans who buy something every year (a ticket, merchandise, music) should be able to gross in the $5 million range, more or less.</p>]]></description></item><item><title>Bruce Warila comments on When the known and the unknown worlds collide, will fans still buy music?</title><author>Bruce Warila</author><pubDate>Sun, 14 Jun 2009 23:27:18 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/10/when-the-known-and-the-unknown-worlds-collide-will-fans-stil.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4513205</guid><description><![CDATA[<p>Hi Suzanne,</p><p>Wow am I embarrassed..  I could not figure out why were not on the same page.  I kept using 10 billion.  You were adding up to 100 billion due to my additional ZERO.   Super sorry about that.  I usually double check my numbers. I fixed the error.  Right you are 2,000 times 50,000,000 does not equal 10 billion. Ouch..  $5,000,000 is the number.</p><p>Cheers,</p><p>Bruce</p>]]></description></item><item><title>Suzanne Lainson comments on When the known and the unknown worlds collide, will fans still buy music?</title><author>Suzanne Lainson</author><pubDate>Sun, 14 Jun 2009 06:15:43 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/10/when-the-known-and-the-unknown-worlds-collide-will-fans-stil.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4510721</guid><description><![CDATA[<p>I don't think I know where to look to find 2000 artists who generate $50 million each. Both Forbes and the LA Times have compiled lists of the top grossing artists (factoring in income from all sources). Here's what I found from the LA Times (1/13/09). The paper had a top 20 list and these were the numbers for 11-20. </p><p>Neil Diamond ($70.5 million), Taylor Swift ($62.2 million), Michael Bublé ($59.5 million), Metallica ($56.4 million), Carrie Underwood ($54.9 million), Dave Matthews Band ($51.6 million), the Police ($51 million), Lil Wayne ($50.8 million), Tom Petty ($50.5 million) and Kid Rock ($50. 2 million).</p><p>http://latimesblogs.latimes.com/music_blog/2009/01/madonna-acdc-an.html</p><p>This chart suggests that revenue for the global music industry will be $65 billion in 2009. </p><p>http://www.emarketer.com/Reports/All/Emarketer_2000428.aspx</p><p>2000 artists times $50 million each would be a total $100 billion, which would be almost twice the estimated amount of that chart and doesn't include the hundreds of thousands of other artists also making music. Or is my math off? Or is your source talking about some income not reflected in the global music industry chart? I'm really intrigued by this because I can't get the numbers to work for me.</p>]]></description></item><item><title>Bruce Warila comments on When the known and the unknown worlds collide, will fans still buy music?</title><author>Bruce Warila</author><pubDate>Sat, 13 Jun 2009 23:31:48 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/10/when-the-known-and-the-unknown-worlds-collide-will-fans-stil.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4508722</guid><description><![CDATA[<p>I use to have the same exact thoughts - &quot;not much generated after the top 100&quot;..  I have seriously reconsidered that position over the last few months.  First, think globally.  Then look at all the genres.  Then think about all the legacy artists / entertainers (think Barry Manilow).  I need to find some hard numbers to know for sure.  However, enough people have pushed me out of the &quot;not much generated after the top 100&quot; camp that I am tilting in a new direction..  Let me know if you come up with anything, and likewise - I will post whatever I find..</p>]]></description></item><item><title>Suzanne Lainson comments on When the known and the unknown worlds collide, will fans still buy music?</title><author>Suzanne Lainson</author><pubDate>Sat, 13 Jun 2009 20:16:47 +0000</pubDate><link>http://www.unsprungmedia.com/unsprung_wisdom/2009/6/10/when-the-known-and-the-unknown-worlds-collide-will-fans-stil.html#comments</link><guid isPermaLink="false">164154:1548340:comment/4507150</guid><description><![CDATA[<p>My guess is that the $10 billion is not evenly divided among those 2000. That's what threw me. You have someone like Madonna at the top. Then you have the rest of the top ten. And probably after the top 100, there's relatively little being generated by the next 1900. And then beyond that perhaps not much that is even measurable.</p><p>The reason it caught my attention is that I am doing music business plans right now. Having a band that can gross $1 million a year is doing quite well. If you can show investors that kind of money, you are likely to get them to participate. If you can show them that you are running a $50 million a year company, you can talk to very serious investors. But there just aren't that many bands that do that. I suppose if you factor in the profits of all the radio stations and the clubs where those bands play, then you might hit better numbers, but everyone's piece of that pie is very small. That's the challenge. We're looking at a music industry where most companies are trying to collect pennies per artist. That's a hard model to make work.</p>]]></description></item></channel></rss>