REASON 2
USER INTERFACES

User interfaces (technology) and partnerships between platform providers will enable new business models that are easier to consume than most of the first-generation music consumption propositions that are in the market now.

Imagine going on line to your favorite Music Recommendation Engine (Platform A) and entering ten songs you love and five songs you hate; then picking a Streaming Store (Platform B) where you can choose a streaming plan for the month or year; then jumping into your Dodge (Platform C) for a sixty minute round trip to buy exotic fish… Once in your Dodge, you are confronted with a touch-screen and two soft-buttons; one button allows you to enjoy the trip advertisement-free for five cents, and the other button charges you four advertisements; which is your cost of listening for “free”.

Eventually everyone will be able to input the songs they like, input the songs they don’t like, and then they will receive a continual stream of recommended songs via their personalized broadcast engine; receivable on every device, at any time, and in any place. User interfaces will enable consumers to continually tweak their streams, mix them, or alternate them with the streams of friends (cross streaming). User interfaces will be so powerful and simple that people will no longer desire to own every song.

A lot of wood needs to be chopped to make this vision a reality. However, if you believe they put a man on the moon, read my previous post on THE PROBLEM WITH MUSIC SUBSCRIPTION SERVICES.