2007 - Try This For Example
Bruce Warila
4 Comments
The is a follow up to my previous post where I discuss the value and convenience of new file formats. If you click HERE, you will be downloading a simple file (about 5K). I promise you will not suffer any adverse consequences from downloading this file. You will have to have ad-blocking software turned off (the size 300 by 250 is blocked).
Click this file to open it in your browser.
This is a format we call PUSH.HTML that we make available to users of SONGboost.
SONGboost is now a closed system. New applications and services are coming in 2008. If you need something we make, email me for a user ID and a password.
The notable features of the PUSH.HTML format are:
- It is sharable
- it is emailable
- It is collectable
- It is extremely light-weight
- It integrates lyrics, liner notes, songwriter notes, and important links
- It can be updated at any time by the artist
- It can carry an advertisement
- It has a strong visual element
- It is built around a 300 by 250 rectangle for banner ad placement
- If you are using OSX-Leopard with Safari you can make it into a desktop widget
If you have a software background you might say that this format is PUSH.BULL; as this was trivial for SONGboost to create; we understand that.
My point: In a connected world, why are we using MP3s? Take the PUSH.HTML demo; put it on steroids and growth hormones; make it usable on every device; make a web or desktop environment for it; layer in an ad targeting system, and you will have the future of music formats.
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Reader Comments (4)
This is probably one of the coolest things that I've ever seen! But I do have a couple of questions...
Will you be able to collect user information on the fly from one of these? If say "Beth" downloads these to play on her media device, how will her information be collected? What if the device is not internet enabled?
What kind of impact do you see Google's OHA announcement having on this?
And finally- I am having trouble picturing the implementation; Is this "basically" an mp3 that will be played similar to a music file but have all this additional information embedded in it, or is it something else?
Look forward to hearing more!
-rilez
Reliz,
Thanks for the kind comments. The PUSH.HTML file is really just some EMBED code to a Flash widget (our SONGshot product). We have bigger plans beyond using Flash to accomplish some of things I described in my posts. Yes, we will be working on the OHA and on other platforms.
The funny thing about the PUSH.HTML file is that my developers laughed at me about it. I thought it was kind of cool also.
Future products (including Flash most likely) will work anywhere a smart phone works. Yes, we could collect information while the user is out of coverage.
Note the size of the file (5K).
Cheers,
Bruce
hey, this seems a bit too big brother-ish, i mean collecting info on users!!! the thing is people are bombarded with adverts all day, just because my phone says i need a big mac does not mean i will buy one!! i like the concept behind the product but why not make it ad-free perminantly- i'd go back to cd to avoid the adverts, and to be fair the extent to which music is free these days makes the product seem expensive espeically as you have no hard copy- why wouldn't i just download the songs for free??
Matt King -- you have no privacy and you never did. Anyone with a reasonable understanding of the structure of the internet has given up on the concept of privacy. If you want to be anonymous you can either educate yourself on how to accomplish that, or avoid the internet altogether.
Even that won't do it. All your finanical transactions are monitored, too. People really need to get over the notion that Total Surveillance is some sort of dystopian future -- it's been operational reality for over a decade now.
The only question is who gets the data and what they use it for.
Musicians knowing more about their fans is a win-win situation. Unless those musicians are assholes, in which case they didn't have a future anyway. In a reputation economy, it becomes a priority for any smart artists to keep their data safe, only take what they need, and never abuse that relationship.