Unsprung Media

Should I advertise my songs? Assuming that you have created one perfect, industry-ready song (professionally produced and professionally recorded), then yes, you should advertise it. The industry is changing; it's not about selling steak tips any more, it's about selling candy bars. If you can recover your investment in advertising through song sales, then repeatedly invest in advertising until your song starts to sell itself. Advertising is cumulative; at some point, you song sales will ramp over your expenditures on advertising. If your song is great, word-of-mouth will take over and you will have a niche hit on your hands.

I don't have money to advertise my songs, what should I do? If your goal is to make a living selling your songs, and not to make a living as a traveling entertainer, then this is our best advice. If you are just starting out, you will make more money working at almost any day job than you will on a tour. Touring can be lots of fun and you will build a fan base. However, your fans are going to buy candy bars and not steak tips no matter what you do. Your mission should be to create your best candy bar and then to save enough money to smartly promote your candy bar. Our advice is to work at the highest paying job that you can stomach, and then save enough money to promote your best song.

What is the best kind of promotion? The only kind of promotion or advertising that we recommend is the kind that someone can hear. Don't spend money on print advertising. Your song or a partial clip of your song (preferably the hook) needs to be heard. What sells a big, super-sized candy bar better, a picture in a magazine, or one of those tiny bites of the same candy bar you get as a sample? When it comes to song marketing, nothing is better than promotion that can be experienced through the ears